Adobe Analytics

After two decades of digital innovation, web analytics is still at the heart of enterprise decision-making. But in those two decades, a lot has changed. Adobe are Leader in The Forrester Wave™: Web Analytics. Using AI, machine learning and other advanced technology, you go beyond visits, page views and bounce rates to find customer insights that really drive the bottom line.

Adobe Analytics

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Ignite Your Direct Mail Marketing Program with Adobe Campaign

Learn How to Create Marketing Campaign Workflows with Adobe Campaign Classic

Building Customer Profiles with Adobe Campaign Classic

Manage All Real-Time Marketing Needs with API Integrations from Adobe Campaign Standard

Adobe Campaign and Adobe Analytics KPI Sharing Capabilities

Reach a Global Customer Base with Multilingual Marketing from Adobe Campaign

Streamline your mobile communications with Adobe Campaign on iOS or Android

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Managing Data with Adobe Campaign

Designing Workflows with Adobe Campaign

Understanding Adobe Campaign's Integrated Customer Profile

The Basics of Adobe Campaign Classic

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Basic Configuration of the Analytics Launch Extension

Creating Data Elements for the Analytics Implementation

Creating a Global Page Rule in Launch

Validating your Global Page Load Rule

Creating Launch Rules for Specific Pages

Creating Launch Rules for Success Events

Adding Basic Retail Variables and Events to Launch Rules

Adding a Launch Rule for the Purchase Event

Using doPlugins in Launch: Deploy getNewRepeat Plugin

Using doPlugins in Launch: Deploy Utility Plugins and Custom Code

Enabling Server Side Forwarding in Launch

Enabling, Disabling and Customizing Activity Map

Publishing Launch Libraries to Stage and Production