Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Please accept YouTube cookies to play this video. By accepting you will be accessing content from YouTube, a service provided by an external third party.
If you accept this notice, your choice will be saved and the page will refresh.


Register for Google Analytics for Power Users

Introduction to Google Analytics for Power Users

Customize Channels: Reorder channel definitions

Customize Channels: Set up a "Newsletter" channel

Content Site KPIs: Pages/Session, Pages/User, Repeated Users

Content Site KPIs: Scroll Depth, Average Time on Page, Bounce Rate

Content Site KPIs: Video metrics

Using Page Value

Product Performance and Shopping Behavior Analysis reports

Course Summary
