Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
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Register for Google Analytics for Power Users
Introduction to Google Analytics for Power Users
Customize Channels: Reorder channel definitions
Customize Channels: Set up a "Newsletter" channel
Content Site KPIs: Pages/Session, Pages/User, Repeated Users
Content Site KPIs: Scroll Depth, Average Time on Page, Bounce Rate
Content Site KPIs: Video metrics
Using Page Value
Product Performance and Shopping Behavior Analysis reports